Superbrands Limited

15 hours ago

Welcome to the 14th Edition of Superbrands Angola! ... See MoreSee Less

Superbrands Limited

15 hours ago

Through the journalistic lens with Paula Rusu: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?

In journalism, credibility depends on facts that can be checked and trusted. For brands navigating the same information landscape, the challenge is increasingly similar: being clear, verifiable and ready to respond when misinformation appears.

Paula Rusu brings it down to four essentials: transparency, verifiability, speed and values that remain firm when credibility is challenged.

And with this final take, we bring the conversation full circle.

Different questions. Perspectives shaped by different industries and experiences. That diversity is what made this conversation valuable, with each Honorary Council member adding another dimension to how we understand branding, reputation, trust and authenticity in the age of AI.

Thank you for following our series. This was just one chapter of the Superbrands journey.

Powered by BDR Associates
#SuperbrandsRomania #BrandCredibility #authenticity #reputation #branding ... See MoreSee Less

Superbrands Limited

4 days ago

Join us in celebrating Apollo as an official recipient of Superbrands Malaysia’s Choice 2026!

As a beloved household name, they produce iconic Malaysian treats ranging from signature chocolate layer cakes to crispy wafer creams. This well-deserved recognition celebrates decades of consistent quality, timeless taste, and being a comforting staple across generations.
#superbrands #superbrandsmalaysia2026 #apollo ... See MoreSee Less

Superbrands Limited

5 days ago

Welcome to the 14th edition of Superbrands Angola!
#SuperbrandsAngola #14thEdition ... See MoreSee Less

Superbrands Limited

6 days ago

AI analyses data in seconds, segments target groups, generates campaign ideas, and creates dozens of text versions. But just because it gives a quick answer, it doesn't mean we've asked the right question.
And that's where you come in. 💡

You know the context. You know what happened to the brand in recent years, what promises it made to its customers, and what human story is behind each decision.
You understand the nuances. You notice when a campaign works on paper, but is insensitive, forced, or simply not credible to the target audience.
You can take responsibility. AI can suggest a strategy, but it's not the team, the customer, or the consumers that need to justify a decision.
And there's more: your intuition. The ability to build on experience, curiosity, and humanity, which sometimes reveals an opportunity when the data doesn't show it yet.
Of course, AI can help with all of this. It can provide new perspectives, question your assumptions, and free up time for more important decisions.
But your brand doesn't just need more content. It needs its own perspective, consistent values, and message.
AI can help you write the strategy. You provide the context, so it's worth implementing. ... See MoreSee Less

Superbrands Limited

6 days ago

Congratulations to ONTHEGO for being awarded Superbrands Malaysia’s Choice 2026!

ONTHEGO is one of Malaysia’s fastest-growing local sports nutrition brands, achieving strong commercial growth and nationwide recognition in under two years among consumers, athletes and well-known personalities.
With its own manufacturing facility, ONTHEGO produces a wide range of protein, sports nutrition and diet seasoning products, with a strong focus on quality and accessibility. The brand is also active in Malaysia’s fitness and bodybuilding community through events, athlete support and sports initiatives.
#superbrands #superbrandsmalaysia2026 ... See MoreSee Less

Superbrands Limited

6 days ago

A joint representative survey of 1,712 people by Bosch and Gedeon Richter yielded interesting results. Hungarians consider family, healthcare and financial resources to be very important for a long, fulfilling life, but they see technological progress as a friend rather than an enemy. ... See MoreSee Less

Superbrands Limited

1 week ago

Continuing on topic: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? with Iulia Gabriela Nartea
In a world where content can be created instantly, what brands actually deliver carries even more weight. Technology can amplify a story, but it cannot compensate when the customer experience tells a different one.
Consistency becomes the link between promise and experience. And as Iulia highlights, the brand culture behind it ultimately lends credibility to its reputation.
💬 Next, we look at authenticity through a journalistic lens: what happens when fake news and deepfakes enter the picture?
Powered by BDR Associates
#SuperbrandsRomania #AITalks #BrandReputation #BrandCulture ... See MoreSee Less

Superbrands Limited

1 week ago

According to Péter Oszkó, Hungarian companies are open to AI - they are just moving too slowly.

The CEO of O3 Partners compared the economic impact of AI to a meteor shower at the Marketing Summit: the change has already happened, so according to him, the question is not whether we adapt, but how fast.
The key to his argument is that the advantage is accumulating. Those who start using AI earlier collect more experience and data, which makes further acceleration possible. Thus, the scissors are increasingly opening up between companies.
He also brought his own business as an example: at O3 Partners, the transition initially increased costs, while the number of employees did not change in proportion. According to the data presented in the presentation, however, the first half of the year's revenue increased fourfold, while the previous loss-making first half of the year turned into a significant profit.
His claim is also supported by a recent domestic study: 500 surveyed companies use AI already, but nearly two-thirds are still only experimenting or in a few areas. Only 27% use it on a larger scale, and 42% spend less than 50,000 forints per month on AI services.
In other words, AI is already present in many Hungarian companies.

The real question is whether it has already been integrated into the business operations. ... See MoreSee Less

Superbrands Limited

1 week ago

Premiere in Vienna: Superbrands brings the DACH region together! 🇩🇪🇦🇹🇨🇭

On February 23, 2027, everything revolves around strong brands, current developments, and new perspectives on branding at the Palais Wertheim in Vienna.
For the first time, we bring together experts from science & practice and marketing professionals for a full-day DACH event by Superbrands: with a branding masterclass in the morning and the grand Superbrands Award Ceremony in the evening.
The masterclass will feature, among others:
🎤 Prof. Carsten Baumgarth from HWR Berlin
🎤 Bastian Schneider, President of the Brand Club
🎤 Valerie Pechhacker-Preiß and Moritz Arnold from Grayling
In the evening, we will celebrate with brands and guests from Germany, Austria, and Switzerland at our traditional tribute event. In addition to the outstanding DACH Superbrands, the Personality of the Year and the Honorary Superbrands will also be in the spotlight. 🏆
A day full of brand knowledge, inspiration, and encounters, and a special step for the entire Superbrands DACH community.
Save the Date!
📅 February 23, 2027
📍 Palais Wertheim, Canovagasse 1a, 1010 Wien ... See MoreSee Less

Superbrands Limited

2 weeks ago

The employer brand and the consumer brand are not the same. A company can offer an excellent product, a great customer experience, and be humorous, lovable, and socially useful even if they have problems as an employer. Moreover, the work experiences of employees at a multi-thousand-employee company can vary greatly: a few negative stories do not necessarily describe the entire organisation.

However, in the age of social media, it is becoming increasingly difficult to draw a line between the two worlds. Employees talk about what it's really like to work for a company on Glassdoor, LinkedIn, TikTok, or even Reddit, while completely different values are in force within. This can easily become a credibility issue.
And here comes the really interesting question.
Is the brand what we tell consumers?
Or is it how we treat those who work for us day in and day out?
Perhaps a company no longer has just one brand. There is one that consumers see, and another that employees experience.
But how long can one brand remain credible if the other one tells a completely different story? ... See MoreSee Less